Lobby Card
Rack card printing is one of the best promotional tools that service industries like hotels, tourist destinations and resorts use.
If you don’t know about them yet, rack cards are basically like brochures or flyers, but they have thicker and stronger paper almost like a postcard. They are usually found in airports and train stations, hotel or resort lobbies and in most cases located in their own “racks.”
Most of them are used as an advertising or promotional platform to get customers to go to a place, avail of a service, or buy a certain product.
If you are deciding on rack card printing as a promotional strategy for your own business, you must make your rack cards stand out among the rest. Competition against individual rack cards can get fierce, especially if you and your rivals are targeting a particular location like a transportation hub. So you need an edge over them to always keep noticed.
Print in full color: One of the best ways to stand out against other rack cards is to print in full color, and ON BOTH SIDES! A lot of rack cards fail because their creators get stingy with money and use limited colors, and print on only one side. This is very wrong. Like most competitive fields, you have to risk significant resources to get significant results.
It is always guaranteed that a full color rack card can attract almost anyone to pick them up. We all get attracted to fancy colors and designs. So make sure you make your rack cards as vividly colorful as possible. And as we mentioned earlier you have to print in color on both sides. Having the back of a rack card printed will give you double the capacity for information, and of course double the chances of getting noticed. People respect a full color double sided rack card more than a cheap looking monochrome single sided one. So to make an really eye catching rack card, print in color on both sides.
Go for glossy paper: Besides the color, you have to understand how the paper works too. The paper stock for rack cards can vary, but one of the best things you can do to make the rack card better in terms of its paper is to print in high gloss coated paper. This kind of paper is basically glossy, and it shines in the light as it is moved. High quality glossy paper is the mark of a true business since it looks very professional and competent.
Use silver metallic or glitter stamped ink: The text ink is also something that you should think of when designing the best eye catching rack card. In terms of ink the best way is to use those metallic or glitter stamped ink to get a beautiful finish for your color rack cards. Rack cards like this convey a certain elegance and luxury that some people expect from beautiful tourist destinations such as hotels and resorts.
Embossing materials: Lastly, a rack card can really be noticed by embossing some parts of it. The art of embossing gives a “third dimensional” aspect of your color rack card. With it, people can see and also feel the designs of the rack card. Embossing rack cards may cost a little extra for printing, but the details that it adds can really make a mark on a potential reader or customer’s mind.
So if you are going to print rack cards, as you can see you have a lot of options that can make them popular. Just use these suggestions and always keep updating your rack card designs so that they can look new and enticing. With luck you will eventually dominate the market with your rack cards.
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Article Source: ArticlesBase.com – Making The Most Eye Catching Rack Cards
SUSAN HAYWARD FILMS-Stolen Hours (1963) Stills and Lobby cards
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THE VIKINGS lobby card set KIRK DOUGLAS/TONY CURTIS $49.99 |
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1940 THE SAGEBRUSH FAMILY TRAILS WEST Western Movie Lobby Card Grade 6.5 $20.00 |
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CHRISTOPHER LEE “RASPUTIN THE MAD MONK” LOBBY CARD 1966 $5.99 |
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SPY CHASERS (’55) GREAT BOWERY BOYS LOBBY CARD $9.99 |
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1953 HANNAH LEE -NM 8 LOBBY CARD SET- WESTERN $35.00 |
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West End Jungle Vintage ORIG 1963 UK Prostitution Exploitation LC Lobby Card $9.74 |
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VINTAGE ORIGINAL MOVIE LOBBY CARD KING OF THE TURF 1939 $9.99 |
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West End Jungle Vintage ORIG 1963 UK Prostitution Exploitation LC Lobby Card 2 $11.99 |
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OUT OF THE PAST ROBERT MITCHUM ORIGINAL RARE LOBBY CARD $34.99 |
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OUT OF THE PAST KIRK DOUGLAS ORIGINAL RARE LOBBY CARD $34.99 |
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OUT OF THE PAST ROBERT MITCHUM ORIGINAL RARE LOBBY CARD $34.99 |
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TOP GUN – TOM CRUISE – lobby card poster print #3 $5.99 |
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TARZAN & LOST SAFARI ’57 LOBBY CARD #2 GORDON SCOTT $20.00 |
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West End Jungle Vintage ORIG 1963 UK Prostitution Exploitation LC Lobby Card 3 $11.99 |
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THE ROSE – BETTE MIDLER – lobby card print $3.99 |
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JACKIE CHAN SNAKE ON THE EAGLE’S SHADOW LOBBY CARD 1978 $49.99 |
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JOLSON,AL-JOLSON SINGS-1949 LOBBY CARD $100.00 |
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Andy Warhol’s BLOOD FOR DRACULA – lobby card print – UDO KIER $4.99 |
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NIGHT FREIGHT 9’55) RARE FILM NOIR LOBBY CARD $9.99 |
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Anita Yuen “Tragic Commitment” Deannie Yip HK 1995 Lobby Card Set of 12 $39.99 |
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LIVING IN A BIG WAY (’47) RARE GENE KELLY LOBBY CARD #6 $9.99 |
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REMEMBER THE TITANS – lobby card print #1 – American Football $3.99 |
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REMEMBER THE TITANS – lobby card print #2 – Denzel Washinton, American Football $3.99 |
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REMEMBER THE TITANS – lobby card print #3 – Denzel Washinton, American Football $3.99 |
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REMEMBER THE TITANS – lobby card print #4 – American Football $3.99 |
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West End Jungle Vintage ORIG 1963 UK Prostitution Exploitation LC Lobby Card 4 $11.99 |
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REMEMBER THE TITANS – lobby card print #5 – American Football $3.99 |
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Original 1970 PATTON Lobby Card Printed in ROME ITALY $9.99 |
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1950 TRAIL OF THE RUSTLERS Western Movie Lobby Card Grade 7.5 $20.00 |
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Original 1970 PATTON Lobby Card Printed in ROME ITALY $9.99 |
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SPEED BOAT RACING original 1964 movie lobby card SEXY BABE $29.99 |
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Original 1970 PATTON Lobby Card Printed in ROME ITALY $9.99 |
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1953 RED RIVER SHORE Western Movie #7 Lobby Card Grade 6 $20.00 |
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VINTAGE ORIGINAL LOBBY CARD Thundergap Outlaws 1947 $9.99 |
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Miracle in the Rain #4 Lobby Card 1956 WB 11 x 14 $14.99 |
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VINTAGE ORIGINAL LOBBY CARD The Happy Years 1950 $8.99 |
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Miracle in the Rain #3 Lobby Card 1956 WB 11 x 14 $19.95 |
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VINTAGE ORIGINAL LOBBY CARD The Savage Horde 1950 $8.99 |
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KING OF KINGS orig movie lobby card THE NATIVITY SCENE $29.99 |
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1940 TEXAS RENEGADES Western Movie Lobby Card Grade 6.5 $60.00 |
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THE GIANT OF MARATHON original lobby card STEVE REEVES $29.99 |
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MacDONALD,JEANETTE & NELSON EDDY-MAYTIME-LOBBY CARD #4 $75.00 |
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MacDONALD,JEANETTE & NELSON EDDY-MAYTIME-LOBBY CARD #6 $75.00 |
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MacDONALD,JEANETTE & NELSON EDDY-MAYTIME-LOBBY CARD # 7 $75.00 |
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MacDONALD,JEANETTE & NELSON EDDY-MAYTIME-LOBBY CARD # 8 $75.00 |
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DINOSAURUS (’60) ORIGINAL DINOSAUR LOBBY CARD #6 $9.99 |
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VINTAGE ORIGINAL LOBBY CARD Lonely Heart Bandits 1950 $9.99 |
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1965 CURSE OF THE VOODOO HORROR LOBBY CARD #8 $14.95 |
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A PLACE IN THE SUN original lobby card MONTGOMERY CLIFT $34.99 |
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1973 MAN CALLED NOON -NM 8 LOBBY CARD SET- WESTERN $35.00 |
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The Beatles – Help! $24.98 After the worldwide success of A Hard Day’s Night, the Beatles and director Richard Lester reunited for a follow-up film, Eight Arms to Hold You. Well, that wasn’t the final title; a pleading Lennon-McCartney tune provided the catchier handle: Help! A loose semispoof of the globe-trotting James Bond pictures, Help! has always been considered a somewhat disorganized comedown from its predecessor; b… |
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Walt Disney The Black Hole Limited Edition Tin Lobby Cards Book VHS $49.99 Packaged in an 8 in x 12 in x 1 7/8 in. Collector’s Tin No. 1670 of 10,000 made 2:35:1 WIDESCREEN VHS VHS tape, booklet and lobby cards are MINT. Tape only played once. Features: · Restored audio featuring Dolby surround with theatrical overture · Original trailer · Full-size reproductions of nine original lobby cards · 48 page 7″ x 7.5″ collectors book (NOT AVAILABLE with DVD) con… |
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Psycho (50th Anniversary Edition) [Blu-ray] $15.97 Academy award nominee keira knightley stars in the greatest love story of all time. When elizabeth bennet (knightley) meets the handsome mr. Darcy (matthew macfadyen) she believes he is the last man on earth she could ever marry. But as their lives become intertwined she finds herself captivated by the very Studio: Uni Dist Corp. (mca) Release Date: 10/19/2010 Starring: Keira Knightley Run tim… |
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Three Days of the Condor $8.99 A CIA agent returns from lunch to discover his entire office staff murdered, and must go into hiding to avoid his own murder by agents within the agency.Genre: Feature Film-DramaRating: RRelease Date: 28-MAR-2006Media Type: DVD… |
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Annie Get Your Gun $9.99 Never before available on home video and unseen on television since 1973, the 1950 production of Annie Get Your Gun has achieved somewhat legendary status, most notably for who would inherit the role Ethel Merman had made famous on Broadway in 1946. MGM originally cast Judy Garland, but her ongoing drug and alcohol problems led to her being fired and replaced by Betty Hutton. Fortunately, the bri… |
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Sandy Mertens New York – Empire State Building Lobby – Greeting Cards-12 Greeting Cards with envelopes $15.95 Empire State Building Lobby Greeting Card is measuring 5.5w x 5.5h. Greeting Cards are sold in sets of 6 or 12. Give these fun cards to your friends and family as gift cards, thank you notes, invitations or for any other occasion. Greeting Cards are blank inside and come with white envelopes…. |
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Sandy Mertens New York – Empire State Building Lobby – Greeting Cards-6 Greeting Cards with envelopes $10.49 Empire State Building Lobby Greeting Card is measuring 5.5w x 5.5h. Greeting Cards are sold in sets of 6 or 12. Give these fun cards to your friends and family as gift cards, thank you notes, invitations or for any other occasion. Greeting Cards are blank inside and come with white envelopes…. |
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Sandy Mertens New York – Empire State Building Lobby in Canvas Texture – Greeting Cards-12 Greeting Cards with envelopes $15.95 Empire State Building Lobby in Canvas Texture Greeting Card is measuring 5.5w x 5.5h. Greeting Cards are sold in sets of 6 or 12. Give these fun cards to your friends and family as gift cards, thank you notes, invitations or for any other occasion. Greeting Cards are blank inside and come with white envelopes…. |
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NEO #1 action figure from The MATRIX Movie by MCFARLANE TOYS $19.99 Keanu Reeves as NEO dodging bullets action figure from the Movie – THE MATRIX. Based on the famous lobby shooting scene from The Matrix. Figure includes several weapons and a beautiful snap-together base. The Wachowski Brothers’ 1999 blockbuster The Matrix revolutionized the action film genre, and the next two installments in their unprecedented trilogy — The Matrix Reloaded and The Matrix Revol… |
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Carter Beats the Devil – Magic Window Card (Poster) $19.95 Fabulous Window Card!… |
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